Washington D.C., January 2007 – The 32 diverse partners sponsoring the Power is in Your Hands campaign are targeting national policy makers with creative new ads that pose the playful yet serious question, “How Many Light Bulbs Does It Take to Change the World?” The ads convey the importance of energy efficiency in national energy policy and the idea that even simple actions – such as substituting an energy-efficient light bulb for a traditional bulb – can have a dramatic and meaningful impact when taken by millions of people.
The ad is part of a multi-faceted, energy-efficiency campaign designed to drive policy makers and consumers to a unique, interactive social website that highlights the interconnectedness of energy, our economy, and our environment. Visitors to the 6° of Energy-Efficiency Challenge website can test their Energy IQ with a simple six-question quiz; can take the challenge to commit to at least one of six energy-efficiency actions; can challenge six friends, family members, and colleagues to do the same; and can share their energy stories.
The ad’s design echoes the shape of the universe, with the names of the 32 partners arrayed in concentric circles around the headline. “It starts with just one,” the copy continues. “Switching to energy-efficient light bulbs is one of the many simple actions that, multiplied by millions of people, can have a huge effect on our collective energy consumption. That’s why 32 diverse organizations and companies are uniting to challenge policy makers and everyday Americans to use energy more efficiently. The 6° of Energy-Efficiency Challenge highlights easy actions individuals can take to be more energy efficient. Take the challenge, share it with your constituents, and enact energy-efficiency policies that improve our environment, economy, and energy security. The power is in your hands. www.sixdegreechallenge.org.”
The ad will run in National Journal, Roll Call,and Congress Daily leading into President Bush’s January 23 State of the Union address and the administration’s fiscal year 2008 budget request in early February.
“These ads challenge policy makers to join with us to promote the wise use of energy, one degree at a time,” said David N. Parker, president and CEO of the American Gas Association. “We are proud of the contribution that America’s natural gas households have made to energy efficiency through very simple measures.”
“We call upon the entire Congress to take the 6° Challenge, and to challenge their staffs to do the same, and share the challenge with their constituents through newsletters, websites, meetings, and public remarks,” urges Kateri Callahan, president of the Alliance to Save Energy, which has spearheaded the Power Is in Your Hands campaign with the American Gas Association, the Dow Chemical Company, and 29 other partners.
“All Americans have a stake in using our precious energy resources wisely,” said Peter Molinaro, vice president for Federal & State Government Affairs, The Dow Chemical Company. “The 6° Challenge is a great way to spread the word about the critical role of energy efficiency. Even small steps can add up to tremendous savings and benefits to our environment.”
Concurrently with the print ads, the campaign also is running a banner ad on washingtonpost.com and has underwritten a sponsorship of WAMU-FM, a Washington, D.C., affiliate of National Public Radio.
Campaign Partners: 3M, AAA, Alliance to Save Energy, American Council for an Energy-Efficient Economy, American Gas Association, American Petroleum Institute, Association of Energy and Environmental Real Estate Professionals, Association of State Energy Research and Technology Transfer Institutions, Bank of America; Business Roundtable; CMC Energy Services, Inc.; The Dow Chemical Company; Duke Energy; Edison Electric Institute; Gainesville Regional Utilities; Hearth, Patio & Barbecue Association; Home Energy Tune-up; Interstate Natural Gas Association of America; Knauf Insulation; National Association for State Community Services Programs; National Association of Manufacturers; National Association of State Energy Officials; National Fuel Funds Network; Natural Resources Defense Council; New York State Energy Research and Development Authority; Niagara Conservation; OSRAM Sylvania; Rinnai Tankless Water Heater Corporation; U.S. Chamber of Commerce; U.S. Department of Energy; U.S. Environmental Protection Agency; U.S. Green Building Council.
The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.
The Power is in Your Hands campaign is designed to arm consumers with information and tools to manage their home energy bills; inform them about the connection between household energy use and energy prices; and inspire them to use energy efficiency to reduce their energy and thereby enhance the nation's energy security. Phase 1 was launched in winter 2005 with 23 business, government, and nonprofit partners. The Phase 2 2006-7 winter campaign has grown to 30 partners taking a creative new approach with the 6° of Energy Efficiency Challenge.